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Generating Leads from Reddit

Learn how to generate leads from Reddit automatically through proactive scraping.

By Aaron Vontell on February 13, 2025

Reddit, with its diverse communities and authentic discussions, presents a goldmine for lead generation. Unlike traditional social platforms, Reddit users actively seek solutions to their problems, making it an ideal space for meaningful customer connections. However, the platform's unique culture demands a genuine, value-first approach – spam and aggressive selling tactics will quickly get you shown the door.

Enter Bird's Eye: a tool that transforms how businesses discover and engage with potential leads on Reddit. Here's how to leverage it effectively:

Setting Up Your Product Profile

Start by providing essential information about your product on the Bird's Eye dashboard. The tool needs to understand:
  • Your product name
  • The specific problem it solves
  • Key product features and benefits
Create the product detailsOnce entered, the system automatically generates relevant keywords to power your Reddit search using LLMs, ensuring you find discussions that matter to your business.

Generating Quality Leads

Head to the leads generation page and click "Fetch New Leads." Bird's Eye then works its magic by:
  1. Identifying relevant subreddits where your target audience hangs out
  2. Scanning for discussions that align with your product
  3. Analyzing each post through an intelligent filter that:
    • Creates a concise summary of the discussion
    • Evaluates relevance to your offering
    • Tags posts based on different opportunities (community building, problem discussion, etc..)
Generate leads

Engaging With Leads

Found an interesting lead? Simply hover over any result to see a quick post summary.Generate a responseWhen you're ready to engage, click on the lead to generate a thoughtful, contextual response. The "Copy and Open" button streamlines your workflow by copying the response and taking you directly to the Reddit post.

Conclusion

Stop manually sifting through Reddit and let Bird's Eye do the heavy lifting. Join our waitlist today to be among the first to experience a smarter way to generate leads on Reddit.